We Love Fat

Motion Design

Date

2013

Client

IADT

An animatic created as part of an Imagemaking project in college. The brief asked for a would be 30 second TV ident on a certain topic, in this case “anti diet”. The imposed limitations were that it had to be completed within Keynote, which means it essentially had to be a slideshow and shifts the focus onto the visual language, rather than flashy effects. The concept taken was to make curves desirable with a tongue in cheek attitude, which is further enhanced by the choice of audio.