We Love Fat

Motion Design





An animatic created as part of an Imagemaking project in college. The brief asked for a speculative 30 second TV ident revolving around a provided theme, in this case “anti diet”. The imposed limitations were that it was to be completed within Keynote, which means essentially producing a slideshow and shifts the focus onto the visual language, rather than flashy effects. The concept taken was to make curves desirable with a tongue in cheek attitude, which is further enhanced by the choice of audio.